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Cool Whip

Kraft Cool Whip


Worked with Bridges Media for the photography portion of this branding campaign. Kraft was launching a new design and cap design for their Cool Whip brand. I was in charge of art directing and photographing the new design. This shot was composed of multiple layers and the model was shot on green screen. The refrigerator was stock image photograph that was converted to a high res PNG file. The shelves were wire racks that were supported by cinder blocks.

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